Recently I got a call from Michael McLean the celebrated LDS composer and, yeah, close personal friend. I had completed a piece of design for him last year for his "Threads" album and tour.
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I don't recall which font Deseret Book ended up going with. Whatever it was Michael loved it. |
I picked up the phone and he was like "Jase! My main man! What's the stuff, cream puff?" and I was like "Mike! What's up m'nerd?!" After catching up he asked if I'd like a little work designing a new promotional poster for a new album he and his friend John Batdorf had put together. It was an album geared toward helping and inspiring struggling folks. After working through a few ideas this is the one we settled on.
You know how ice skaters make streaking across the ice backwards with one leg in the air while holding a lady over their heads with one arm look easy? (and, you know, it's not.)
I wonder if this is like that. Does it look easy? 'cause, it wasn't. Especially for me, who never aspired to the lofty realms of graphic designer-hood. (mostly because I need to stay true to my artistic principles and am not interested in superficial things like money and food for my children)
But what do you say to someone when you need work and they offer you something tuff?
"Pshhh! Sure, I can do that. Easy Peasy Lemon Squeezy!"
I just typed out everything that might go on the poster and then began moving and cropping and stretching and smashing.
One thing I try to be conscious of at all times is where the eye is wandering to and then trying to control that through hue (color) and value (how light or dark something is).
So while I hope the whole piece has a very random type of texture to it there is actually a lot of order imposed on it. Michael and John seemed pretty happy. If anybody sees a poster out there steal one for me.